The bank rate that variable consumer debt is priced against.
The prime rate is what banks charge their strongest commercial borrowers. It normally sits about three percentage points above the Federal Reserve's policy rate and moves within days of a Fed decision.
Credit cards, home equity lines and many personal loans are quoted as prime plus a margin, so when the Fed moves, prime moves and your variable rate follows almost immediately — far faster than fixed mortgage rates react.
Prime is 6.75% today. A card priced at prime plus 14 points is charging about 20.75%.
See the prime rate page